About A Tiny Bit HugeAn new way to approach funding and promoting our community
IT STARTED WITH AN IDEA
ArtSpeak (the City of Portsmouth Cultural Commission) wondered if there was a way to create a positive, unifying slogan for our city, a badge of honor for the members of this important community to say, “Hey, over here, yeah you, you’re not gonna believe the arts and cultural scene here and you’re going to love it.”
The purpose of this campaign is simple: to raise the visibility of Portsmouth as an arts and cultural center. This will allow us to reach a larger audience, share our work with them, attract more people to the cultural community, and strengthen our voice within the city.
So, we brought together a team of volunteers to see if they could make it happen.
ArtSpeak Board Member / Partner at Raka
Philip Case Cohen
Filmmaker / Creative Director at Anchor Line
Founder & Creative Director of Catchfire Creative
Director of Communications at Vital Design, coined #PortsmouthLOVE, TEDxPiscataquaRiver Organizer
Director of the Board at ArtSpeak / Portsmouth City Councilor
Writer / Spitfire / Blonde Genius
Designer at Brown & Company and an acclaimed illustrator
Board President, ArtSpeak / SVP of Creative at Calypso Communications
ATBH’s goal is to create a vehicle to help promote our city’s arts and culture. That is a varied group of people & groups. But we believe it will help in two primary ways:
- By creating a slogan or “brand”, that is referenced frequently it will help increase our unified visibility outside of the city. Not as a general destination to come visit but as a destination that has a variety of interesting Arts & Culture offerings. We’re hoping this brings a more targeted audience to the city that will help grow a market for the artists who are already here and attract new ones.
- By being able to package and sell merchandise based on a positive message like “A Tiny Bit Huge” we want to help fund the tools that will help the smaller / independent artists promote themselves. But, that’s just the tip of the iceberg, eventually we want that to grow into databases that match artists and needs, artist grants, free or subsidized marketing tools like advertising grants, subsidized print collateral, individuated storefronts to sell art, writing support for grants and business plans…..etc etc…we don’t just think of A Tiny Bit Huge as a way to describe our current scene but as a philosophy to help us band together and create something bigger out of all of us contributing a little bit.